Apr 24, 2019
When REALTOR® Karin Carr relocated to the Savannah, Georgia, area, she was faced with the hard reality of having to build up her client base from scratch. But instead of letting it get her down or scrambling to pay for leads, Karin rolled up her sleeves, picked up her smartphone, and started making videos for a YouTube channel. A lot of videos. And wow, has this superstar produced some impressive results. A mere one and a half years later, her YouTube channel produces an eyebrow-raising five leads a week. A stunning 70% of her closed transactions come from YouTube. And you know how much it costs her? Nada. Zero. Zilch.
Karin believes firmly in the importance of organic leads, and she generates hers by focusing all her efforts on building a library of valuable real estate content on her YouTube channel. By using carefully selected keywords and focusing her videos on topics that are of interest to her targeted audience of local buyers and sellers, Karin is able to connect with clients who are already interested, clients who trust her and seek her out, clients who see her as a local expert and, sometimes, even a celebrity.
In today’s episode, Karin confronts the often-daunting issue of self-image and having the guts to put your face in front of the camera, noting wisely the importance of desensitizing yourself by just doing it. She also chats about various steps in the YouTube video production process, including video editing, custom thumbnails, and content production schedules.
IN THIS EPISODE YOU’LL LEARN:
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