Jun 5, 2019
Welcome to the Mortgage
Marketing Radio podcast episode #123. Today’s guest is Grant Wise a
Facebook ads thought leader and expert. Grant is a serial
entrepreneur and Founder of Real Estate Marketing University. He
started in entrepreneurship at the tender age of 19 and has
experienced all of the ups and downs of entrepreneurs twice his
age. He left his construction businesses and made the move into
real estate around the age of 21, and worked to bring digital
marketing advantages to the agents his company worked with. He now
trains and mentors real estate agents in all things digital
marketing with a focus on Facebook ads.
The key things you need to
understand about running Facebook Ads.
There’s no question that the
landscape of Facebook ads has changed from what it looked like 5
years ago. Used to be, you could put up a Facebook ad with no other
strategy and generate plenty of leads and clients because no one
else was doing it. Now more people are using Facebook ads but only
a handful are utilizing all of the steps appropriately. Lead
generation is only the first step, retargeting is where you’ll find
your clients in today’s ad world. The power of Facebook is that you
can target the people who are aware of what they want.
How to leverage Facebook to
generate leads and add value to real estate agents.
Loan officers benefit the most
when they learn how to solve their realtor partner’s pain points.
Grant discusses the five main pain points of realtors and how
utilizing Facebook ads is the first step in solving them. Building
relationships and maintaining those relationships is the key to
successful partnerships with realtors and brokers. Grant and Geoff
discuss quickly but in great depth the process by which Facebook
ads lead to booked appointments and opportunities to build those
relationships and partnerships.
You won't want to miss this
episode and all of the great Facebook ads nuggets Grant provides.
Tune in and learn about the changing landscape of ads and how to
make them work for you.
How to find Grant:
Grant on LinkedIn
What you will learn in this episode:
- What the difference is between
generating a lead and generating a client?
- What’s new at Facebook and how
is it impacting Facebook ads?
- What type of Facebook ads exist
and how to use them appropriately.
- How to succeed with Facebook
- How to properly leverage
Facebook to generate leads for real estate agents.
In This Episode:
- [02:44] - Today’s guest is
Grant Wise a Facebook Ads thought leader and expert and we are
going to unpack all things Facebook ads.
- [05:49] - We are looking for a
small group of people looking to get started in running ads that
target the agents you want to work with.
- [08:57] - Grant and I dive into
the show with a brief description of him and his accomplishments
and how he got into Facebook ads.
- [15:20] - Grant shares
information about the current landscape of his business and the
client generation software he and his CTO created.
- [16:48] - We clarify the
difference between a CRM and a CGS - client generation
- [18:29] - What is the
difference between generating a lead and generating a
- [20:15] - Grant has been
working in Facebook ads with realtors for more than 6years and he
dives into his experience.
- [24:04] - We discuss whether or
not Facebook ads are worth it with the amount of noise on social
- [28:26] - Grant gives his
takeaways from reading Breakthrough Advertising
and how it applies to real
- [31:50] - Learn what not to do
when you start using Facebook for marketing and how to create buyer
personas within a specific niche.
- [36:02] - How does targeting
work once you’ve identified your market and niche?
- [39:36] - 37% of the market is
starting their home search online.
- [40:12] - We discuss where to
start with Facebook ads and the fallacies around having to have a
brand before investing in marketing.
- [42:19] - Build a brand through
lead generation and growing your sphere of influence.
- [44:22] - If you need a listing
immediately, start with a “fish in a barrel” strategy to create a
- [46:39] - Is there a
recommended minimum ad spend or budget?
- [47:27] - What goes into a good
- [48:07] - What do we do with
placements in the changing Facebook ad landscape?
- [50:08] - Quick tips on lead
forms, landing pages, and videos.
- [50:58] - The ad formula has
multiple steps at this point — it is now a complete
- [51:52] - The number that you
are trying to find is the cost to acquire a customer so that you
can determine your marketing budget.
- [53:42] - As a loan officer,
work to learn the 5 main problems real estate agents feel they have
and then help them solve it.
- [57:41] - How can loan officers
work together with real estate agents and brokers to create
- [1:00:04] - How do you separate
- [1:00:42] - We discuss courses
and ways in which Grant can help loan officers solve real estate
agent problems and build partnerships to generate leads and
- [1:04:12] - We teach the loan
officer how to book appointments with realtors and building
relationships, rather than simply selling to them.
- [1:06:51] - How do you stay
away from bottom feeders and book legitimate partners?
- [1:08:25] - Find out more about
Grant’s offer to help loan officers create appointments with
- [1:10:01] - Learn how to
connect with Grant.
Links and Resources: