Jun 19, 2019
Welcome to the Mortgage
Marketing Radio podcast episode #125. Today’s guest is Akshay (AK)
Patel, a brand new mortgage lender who has built his business to
over $40 million in loans in just two years. He talks about the
methods, tips, and tricks he has used to move his business forward
AK and I met at the Mastermind
Summit 2019 and got to spend an hour or so talking about his fast
rise in the industry. He credits events like the Mastermind Summit
for propelling his business forward. Networking and not being
afraid to make the ask have been his strongest methods of
generating leads and writing loans.
Cross-selling, creating his own
mastermind, and not being afraid to dig in and do the leg work are
the methods AK has used to grow his influence and his credibility
in the market. As many have said before him, the worst someone can
do is tell you know. Don’t be afraid to make the ask and get your
name out there.
This episode is full of great
nuggets. AK has truly rocketed to the top of the San Diego mortgage
lending market and he spends an entire hour detailing how he did
it. You will not want to miss this one.
How to find Akshay:
What you will learn in this episode:
When used properly,
cross-qualifying loans can build your credibility and authority in
your market. (Wrong way: stealing loans)
The old methods of sales like
making phone calls, knocking on doors, and sending mailers still
Set your standards high and make
sure that those standards are kept by the people you’re working
In This Episode:
- [00:31] - Welcome back to the
show. We’re almost through June, are you on track?
- [01:35] - Want to grow your
business? Talk to more people and get better at getting other
people to choose you!
- [03:01] - Let me know where
you’re at in your business right now! Email me: firstname.lastname@example.org
- [03:56] - Learn how to grow
your personal brand inside
Mortgage Marketing Pro Membership!
- [08:22] - Today’s review is
from Katie Shive - “Hands down the BEST podcast for mortgage
- [09:39] - AK takes us through a
brief rundown of his mortgage marketing expertise and our topics
for the day.
- [12:41] - Going to events and
hosting his mastermind has opened up AK’s network and built his
- [22:59] - Don’t lead with the
ask, lead with giving.
- [23:25] - AK shares foolproof
way of responding when agents say they already have a
- [27:29] - Use every opportunity
to build your network with listing agents and buyer’s
- [28:42] - Being a
cross-qualifying lender increases exposure and authority with
- [31:29] - Geoff had an
alternative experience when selling his own house with his agent’s
willingness to use a cross-qualifying lender.
- [34:01] - Build up the value
that you add by being a cross-qualifying lender, don’t go into it
trying to steal the loan.
- [37:26] - Be confident in your
skills and you will attract confident, strong agents.
- [39:27] - Don’t be scared to do
the basic things. Knocking on doors does work.
- [43:10] - Everything works some
of the time, but not everything works for everyone. Do the things
that work for your business.
- [45:58] - The primary source of
business for AK is realtors.
- [48:10] - AK shares how he
decides to add to his agent list and how high standards add
- [55:42] - What is the toughest
part of ramping up the business?
- [58:12] - AK plans to learn how
to use LinkedIn and create funnels to build up more of his business
- [1:01:17] - AK shares investing
in mentors and coaching has helped his business grow so
- [1:02:39] - You can find AK on
Instagram and give him a call: (858) 207-8436
- [1:04:47] - If you liked the
episode, you know what to do! Leave us some love.
Links and Resources: