Jul 24, 2019
Welcome to the Mortgage
Marketing Radio podcast episode #129. Listen in as Geoff and his
guest Michael Hellickson discuss the market, how loan officers and
real estate agents should partner up, and why their partnership is
so important for the future of real estate!
Zillow is not the death of real
estate. Both Michael and Geoff agree that Zillow has instead
brought more visibility to the market, so long as that market is
ready to capture that visibility. Listen to learn how you can use
Zillow to bolster your business rather than hinder it… and it
doesn’t require buying leads.
Geoff and Michael discuss a wide
variety of topics on the future of real estate and how teaming up
is the best tactic. Would you rather work with someone referred to
you or a stranger? The referral right? In creating loan officer and
real estate agent teams, you are building a referral network that
will also build your business.
This episode is packed full of
actionable advice you can use to build your real estate or loan
business. Listen and learn how building a team of professionals
will build your business. Not ready to team up? Hear why referrals
alone will not sustain you in the coming years. What are your
thoughts? Leave a review and let us know how you feel about the
future of real estate!
In This Episode:
- [00:55] Welcome back to the
show and shout out to Ethan who left a review on the
- [03:28] Geoff introduces this
weeks guest Michael Hellickson.
- [06:10] Check out
to RSVP for Michael and Geoff’s
- [07:12] Who is Michael
Hellickson? (as defined by Michael Hellickson)
- [09:24] What is Club Wealth and
who do they work with?
- [11:24] How does Michael
respond to people who bash on the basics/old school
- [15:03] What turned the tide
away from old school techniques?
- [17:05] Why has the lack of
skill of agents affected the bottom line of the industry as a
- [18:42] What does the future
agent or agent team look like?
- [20:38] Are the bigger fish
taking over the market?
- [23:44] Is Zillow the enemy?
What does their presence mean in the market?
- [27:21] With Zillow moving into
the mortgage side, how should loan officers
- [28:23] How can loan officers
and realtors beat Zillow?
- [29:50} Why service
expectations don’t change the market.
- [34:03] Online leads take 6 to
18 months to convert, we need you to be in the database, making
calls, to consider a partnership.
- [35:11] What a good timeline on
ROI and activity?
- [39:16] Why pre-approval is so
important and the script you need to use for a guaranteed
- [42:09] Is consumer behavior
- [43:56] Should loan officers
run Facebook ads?
- [45:29] Why the intent behind
the numbers is what matters.
- [48:06] What skillsets should
loan officers work on?
- [50:52] Partnerships and
branding… Michael’s thoughts.
- [53:04] Teach real estate
agents how to fish! Reciprocation is a differentiator!
- [57:26] Like this episode?
Leave a review!
Links and Resources: