Ep #110: Going Digital + Local to Reach Consumers First and Win More Agent Referrals
Mar 6, 2019
Disruption is all around us. Yes, It’s even coming to the home lending industry. Is a ‘bot going to take my job? Are Zillow and Amazon going to enter the lending space? How can I protect myself and my team?
Clayton Collins of HousingWire has a two-fold prescription to help successful lenders prepare for a technological disruption. One, cultivate a digital presence and, two, build local expertise and local relationships. Having local knowledge and real-world relationships...well, it’s very difficult for technology to compete in those areas.
In today’s episode you’ll learn about HousingWire’s resources for lenders and about their upcoming Engage.Marketing Event in Charlotte. I plan to be there!
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IN THIS EPISODE YOU’LL LEARN:
- About HousingWire
- About the importance about reaching the borrower first
- Shifts coming to the mortgage industry
- Clayton’s opinion about Zillow’s impact on the lending space
- How first-time home buyers will impact the 2019 market
- Why it's important to diversify and not have all your eggs in one basket
- Why it's important to know what your referrals and partners value
LINKS FROM TODAY’S EPISODE
- Housing Wire’s Pulse
- Geoff’s Pulse article “What I learned interviewing over 100 of America's top loan originators”
- Engage.Marketing event
- HousingWire’s podcasts
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