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Mortgage Marketing Radio

May 8, 2019

This week on the show, we interview Jeff Onofrio and Scott Nicholson. Two experienced mortgage professionals who have expertise in the renovation sector. Jeff is a seasoned and licensed mortgage professional who has been in the business since 1998. He has been running a team of successful loan officers since 2007. Scott is a mortgage professional located in Yorba Linda, California who specializes in renovation loan programs and jumbo financing options.

Geoff and our guests start the interview by going over why renovation is a great area to specialize in and Jeff talks briefly about how the renovation sector is affected less by rate fluctuations and market forces than other areas. Scott discusses why people often place too much importance on the condition of a house when considering renovation. The guys then talk about why renovation is such a great tool for first time home buyers, with some examples from Jeff and Scott that demonstrate the opportunities that renovation can afford you.

Setting the table for the renovation pitch is a tricky task, Jeff and Scott discuss how best to broach the subject with agent referrals, educate them on the topic and when to not oversell the option. This leads on to a discussion on the importance of communication with agents and eventually difference in opinion on coaching versus learning on the job, which itself is useful. A few of the other subjects we cover in this episode are, how the markets are changing due to technology, how an aging housing infrastructure can affect those markets, the three main types of renovation financial product and why you need to pay attention to legislation changes in your market. Finally, our guests talk briefly about their own ventures and give some predictions for The Masters before signing off.


What you will learn in this episode:

  • Why renovation is more resilient to market conditions than other areas of real estate.
  • Why renovation is a great tool for new home buyers.
  • How to ‘set the table’ for a renovation loan pitch and how to broach the subject with agent referrals.
  • The pros and cons of coaching versus learning on the job.
  • What are the three types of renovation loans and how they differ.


Links from Todays Episode:


Jeff’s # - 609 217 0409

Scott’s # - 562-225-0769


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