Jun 5, 2019
Welcome to the Mortgage Marketing Radio podcast episode #123. Today’s guest is Grant Wise a Facebook ads thought leader and expert. Grant is a serial entrepreneur and Founder of Real Estate Marketing University. He started in entrepreneurship at the tender age of 19 and has experienced all of the ups and downs of entrepreneurs twice his age. He left his construction businesses and made the move into real estate around the age of 21, and worked to bring digital marketing advantages to the agents his company worked with. He now trains and mentors real estate agents in all things digital marketing with a focus on Facebook ads.
There’s no question that the landscape of Facebook ads has changed from what it looked like 5 years ago. Used to be, you could put up a Facebook ad with no other strategy and generate plenty of leads and clients because no one else was doing it. Now more people are using Facebook ads but only a handful are utilizing all of the steps appropriately. Lead generation is only the first step, retargeting is where you’ll find your clients in today’s ad world. The power of Facebook is that you can target the people who are aware of what they want.
Loan officers benefit the most when they learn how to solve their realtor partner’s pain points. Grant discusses the five main pain points of realtors and how utilizing Facebook ads is the first step in solving them. Building relationships and maintaining those relationships is the key to successful partnerships with realtors and brokers. Grant and Geoff discuss quickly but in great depth the process by which Facebook ads lead to booked appointments and opportunities to build those relationships and partnerships.
You won't want to miss this episode and all of the great Facebook ads nuggets Grant provides. Tune in and learn about the changing landscape of ads and how to make them work for you.
How to find Grant:
www.likegrantwise.com
Grant on LinkedIn
What you will learn in this episode:
In This Episode:
Links and Resources: