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Mortgage Marketing Radio


Sep 7, 2016

Episode #22: Getting Compliant With Your Social Media We’ve covered the importance of social media in previous episodes and know that we simply need to be on social. However, sometimes we can get nervous about compliance. Our special guest for Mortgage Marketing Radio this week is Ryan Bell. Ryan is the Chairman, Chief Product Officer and Chief Technology Officer of Gremln Social, a platform which deals with social media compliance. Gremln offers all of the brand monitoring, analytics and scheduling features of other software, but in a compliant manner. In Ryan’s words, they’re a “social media marketing suite, wrapped in a security blanket.” What’s more, you can have an existing library of resources, pre-approved by compliance, that are ready to share across your social channels. In fact, Gremln Social has been so well received, that they’ve been endorsed by the American Bankers Association. Gremln’s number one focus is providing the tools to help you streamline your social media marketing needs, save you time & money and make you a more effective marketer. In this interview, we chat about the business aspects of social media compliance in the mortgage industry. In other words, how to be engaged and active on social media in a compliant way. In this interview, you’ll learn: The challenges with social media (and how Gremln can help) How to use Gremln to analyze and distribute your content How Gremln assists with calculating your social ROI The best social media channel for conducting detailed searches How to prepare for Facebook Live and other live video Links we mentioned: Gremln Social Brand Guardian (coming soon) Gremln Blog Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Also, you can leave a rating & review for Mortgage Marketing Radio.