Ep #78:How to Rise Above "Great Rates and "Great Service" by Telling Digital Stories That Sell
Jun 20, 2018
On the episode, we're talking about getting away from the "great rates and service" with James Robert Lay; CEO at Digital Growth Institute.
He's on a mission to simplify digital marketing so banks, credit unions, you, the mortgage loan officer, can become digitally savvy - and grow your business.
We're talking about the convergence of digital change and disruption and displacement and how do you survive and thrive in the coming shifts that are happening in the mortgage space with regards to technology.
James spends a lot of time working with financial institutions on mapping out their process to design the customer experience. Both from the point of lead generation, to engagement, to during the loan process and then post close.
We'll talk about how you become a modern mortgage professional,
integrate technology in a way that engages the user and positions
you as relevant and helpful.
That's what we're going to talk about here on this episode and
more. So, hope you enjoy the show. If you like so, please let us
know. Leave a review. Check out links to James Robert Lay and his
company, the Digital
Growth Institute and you'll find links to his company in the
show notes at Digitalgrowth.com.
Biggest takeaways you don’t want to miss and links mentioned:
- How Do You Become a Modern Mortgage Professional?
- What Are Consumers Expectations In Getting a Mortgage Loan
- How to Design a Win-Win Customer Experience
- How to Adapt to the New Rules of the Digital Consumer
- Connect With James Robert Lay Here
http://mortgagemarketinginstitute.com/78
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